BY_PEREZ

A Mexican-American graphic designer and artist based in North Carolina that works across in print production, branding, installation, and museum contexts. Their interdisciplinary practice uses design to explore the relationship between identity, culture, and visual communication—drawing from personal experience.

With a BFA in Graphic Design and minor in Art History from Appalachian State University, they have contributed to exhibitions, freelance projects, and institutional work, including the Nasher Museum of Art.

Exhibition Branding → In the Language of Sentimientos Compartidos

an exhibition of Latine artists, who are navigating cultural identity within an environment that has limited racial diversity.

In the Language of Sentimientos Compartidos is an exhibition of Latinx artists who are navigating cultural identity within an environment that has limited racial diversity. The branding reflects the shared experiences of the featured artists of the exhibition. The seven-star use throughout the branding represents the seven artists; each of their own experiences is a shared narrative. The heads also represent this: the individual artists and their shared experience with limited racial diversity.

The branding of Sentimientos Compartidos reflects the shared experiences of the featured artisits of the exhibition. The seven star use throughout the branding represents the seven artists; each of their own experiences is a shared narrative among them. The heads also represent this: the individual artisits as well as their shared experience with limited racial diversity.

One of the challenges when it came to creating the posters was having both the english and spanish information, without the poster being to overwhelming or crowded to the viewer. In order to have both information I printed the information in spanish on vellum and overlapped it on with the poster that had english.