Karol Perez is a Mexican-American graphic designer and artist based in Eastern North Carolina that works across print production, branding, installation, and exhibition contexts. Their interdisciplinary practice uses design to explore the relationship between culture and identity.
Karol Perez is a Mexican-American graphic designer and artist based in Eastern North Carolina that works across print production, branding, installation, and exhibition contexts. Their interdisciplinary practice uses design to explore the relationship between culture and identity.
Rebrand Project
From the Redphish Music website: “Redphish Music has been serving the needs of musicians of all ages and skill levels in eastern North Carolina since 2006. With four locations, a great selection of brands and services, a helpful staff, and unbeatable deals on today's hottest instruments and accessories, Redphish is guaranteed to be a one-stop shop for all your music needs!
Music is a deeply personal thing - to instruments, songs, gear, and even finding community. Throughout music’s history, musicians have expressed this- whether that's a lucky pick, a ritual before the show, or wearing a certain type of clothing.
The use of the fortune teller fish as an identity is playful nostalgic, and serendipity - which makes the store feel approachable, fun, and memorable, It also introduces a narrative that the store helps young musicians “find their fortune” in music - not just selling instruments, but guiding them to their “lucky instrument.” But it also caters to the older clientele by nostalgia, timelessness, of music, and passing down the passion of music. The older clientele may recognize the fortune teller fish from childhood, fairs, or family gatherings that can remind them of when they picked up music. Furthermore, it speaks about the timelessness of music and how it is universal despite the vast changes. And lastly the passing down of knowledge or fortune.... Explore the reband.