Karol Perez is a graphic designer and artist based in Eastern North Carolina that works across print production, branding, installation, and mixed media art. Perez’s interdisciplinary practice uses design to explore the relationship between culture and identity.
Karol Perez is a graphic designer and artist based in Eastern North Carolina that works across print production, branding, installation, and mixed media art. Perez’s interdisciplinary practice uses design to explore the relationship between culture and identity.
Revision Project→ Nasher Membership Cards
a revising of the Nasher Membership Cards to its current design brand.During my summer internship at the Nasher Museum of Art I was tasked to bring the current membership cards into the new branding of the Nasher. The Nasher wanted something bold, special, and to really wow their members because they are supporting the museum through donations. There are different tiers to the museum membership and each one of them with their different perks: Standard Membership, Supporting Member, Brummer Member, and Director’s Circle. I had to create a design that fits the Nasher branding as well as creating a card that members will be proud to carry and show.
Overall this was a memorable project because I was designing for the Nasher members and it was the first project that Joel took a step back. The use of dynamic typography with the bold CYMK colors make this card fit the new Nasher brand guidelines, ensuring that the members are differently wowed. (I even want to be a member to get the card!)