Karol Perez is a Mexican-American graphic designer and artist based in Eastern North Carolina that works across print production, branding, installation, and exhibition contexts. Their interdisciplinary practice uses design to explore the relationship between culture and identity.
Karol Perez is a Mexican-American graphic designer and artist based in Eastern North Carolina that works across print production, branding, installation, and exhibition contexts. Their interdisciplinary practice uses design to explore the relationship between culture and identity.
Exhibition Branding →
In the Language of Sentimientos Compartidos
In the Language of Sentimientos Compartidos is an exhibition of Latinx artists who are navigating cultural identity within an environment that has limited racial diversity. The branding reflects the shared experiences of the featured artists of the exhibition. The seven-star use throughout the branding represents the seven artists; each of their own experiences is a shared narrative. The heads also represent this: the individual artists and their shared experience with limited racial diversity.
The branding of Sentimientos Compartidos reflects the shared experiences of the featured artists of the exhibition. The seven star use throughout the branding represents the seven artists; each of their own experiences is a shared narrative among them. The heads also represent this: the individual artists as well as their shared experience with limited racial diversity.
One of the challenges when it came to creating the posters was having both the english and spanish information, without the poster being to overwhelming or crowded to the viewer. In order to have both information I printed the information in spanish on vellum and overlapped it on with the poster that had english.