Karol Perez is a graphic designer and artist based in Eastern North Carolina that works across print production, branding, installation, and mixed media art. Perez’s interdisciplinary practice uses design to explore the relationship between culture and identity.
Karol Perez is a graphic designer and artist based in Eastern North Carolina that works across print production, branding, installation, and mixed media art. Perez’s interdisciplinary practice uses design to explore the relationship between culture and identity.
Brand Identity → Braswell Memorial Library
a conceptual branding project for a local library.While working at Braswell Memorial Library, I identified an opportunity to strengthen the library’s visual identity and create a more cohesive brand presence. I developed conceptual graphics for programming, print materials, and social media to unify communication across platforms. The refreshed visual system improved clarity and consistency, in which patrons will respond positively—due to the cleaner, more legible design that better served audiences of all ages.
The brand identity features a slab serif typeface inspired by the classic serif fonts traditionally used in books, offering enhanced clarity and readability. A collage-inspired visual style reflects the library’s multigenerational presence in the community.