Karol Perez is a graphic designer and artist based in Eastern North Carolina that works across print production, branding, installation, and mixed media art. Perez’s interdisciplinary practice uses design to explore the relationship between culture and identity.
Karol Perez is a graphic designer and artist based in Eastern North Carolina that works across print production, branding, installation, and mixed media art. Perez’s interdisciplinary practice uses design to explore the relationship between culture and identity.
Brand Identity → Braswell Memorial Library
Strengthen Braswell Memorial Library’s visual identity by creating a cohesive brand system across print materials, and social media. Developed conceptual graphics that unify communication and improve clarity and consistency.
Braswell had an absence of a brand identity. As a pillar of the local community, it is essential for the library to have a cohesive brand that reflects and represents the community it serves.
- Ensure visual language are clear and cohesive for all ages
- Reflect the local history of the communtity
- Minimal and memorible